ABP secures deal to sell Irish beef in the US

The ABP Foods Group, founded by Larry Goodman, has become the first Irish company to secure a deal to sell Irish beef in the US.

The company today announced a major deal with one of the largest food distributors in the US.

The deal with Sysco is worth €15m over the year.

Louth-based ABP will supply Sysco Metro New York and Sysco Boston with Irish beef, initially focusing on steakhouses and restaurants.

The first shipments are expected to begin in March.

Irish beef is to be served in the United States for the first time in 17 years today, as part of a trade mission to promote the lifting of the EU-wide beef ban.

Minister for Agriculture Simon Coveney is taking part in a three-day trade promotion mission to the US ahead of the first shipment of Irish beef arriving for general sale.

Bord Bia representatives and Irish beef companies are accompanying Mr Coveney on the trip to New York, Boston and Washington DC.

They are meeting US meat buyers in the hope of securing contracts, as Irish beef becomes the first European beef to be sold in the country following the lifting of the ban put in place in January 1998 as a result of the BSE crisis.

Minister for Agriculture Simon Coveney talks about lifting of US beef ban

Tonight top international chefs will cook with Irish beef at a special event at a two-Michelin starred restaurant in Manhattan.

Tomorrow minister Coveney will meet his US counterpart and give a speech to the World Bank on the Irish agri-food sector.

The US beef market could be a lucrative one for Irish producers as US beef prices are currently at a record high and the country consumes 11.5 billion kg of beef a year, 10% of which comes from imports.

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